Studebaker Avanti

See also Avanti cars (non-Studebaker)

Studebaker Avanti

A 1963 Studebaker Avanti
Manufacturer Studebaker Corporation
Also called Avanti
Production 1962: 1,200[1]; 1963: fewer than 4,600[2]
Assembly South Bend, Indiana
Predecessor Studebaker Hawk
Class Personal luxury car
Body style 2-door coupé
Layout FR layout
Engine 289 cu in (4.7 L) 240 hp (179 kW) V8 (1963)[3]
Wheelbase 109 in (2,769 mm)[4]
Length 192.4 in (4,887 mm)[5]
Width 70.3 in (1,786 mm)[5]
Height 53.8 in (1,367 mm)[5]
Curb weight 3,095.3 lb (1,404.0 kg)[5]
Related Studebaker Lark
Designer Raymond Loewy and Associates

The Studebaker Avanti was a sports coupé built by the Studebaker Corporation at the direction of its president Sherwood Egbert between June 1962 and December 1963. It has been described as "one of the more significant milestones of the postwar industry",[1]:p257 gaining iconic status with enthusiasts and collectors.

Contents

Production details

"The car's design theme is the result of sketches Sherwood Egbert "doodled" on a jet-plane flight west from Chicago 37 days after becoming president of Studebaker in February, 1961."[6] Designed by Raymond Loewy's team of Tom Kellogg, Bob Andrews and John Ebstein on a 40-day crash program, the Avanti featured a radical fiberglass body design mounted on a modified Studebaker Lark Daytona 109-inch convertible chassis with a modified 289 Hawk engine. The car was fitted with front disc-brakes which were British Dunlop designed units, made under license by Bendix,[7] "the first American production model to offer them." A Paxton supercharger was offered as an option.[8]

The plan was to build the car bodies at Molded Fibreglass Body Co., at Ashtabula, Ohio,[9] the same company that built the fibreglass panels for the Chevrolet Corvette back in 1953.[10] Egbert planned to sell 20,000 Avantis in 1962 but could build only 1200.[1]:p257

The Avanti was publicly introduced on April 26, 1962,[11] "simultaneously at the New York International Automobile Show and at the Annual Shareholders' Meeting."[12] Rodger Ward, winner of the 1962 Indianapolis 500, received a Studebaker Avanti as part of his prize package,[13] "thus becoming the first private owner of an Avanti."[14] A Studebaker Lark convertible was the Indianapolis pace car that year and the Avanti was named the honorary pace car.

In December 1962 the Los Angeles Times reported: "Launching of operations at Studebaker's own fiber-glass body works to increase production of Avantis."[15] Many production problems concerning the supplier, fit and finish resulted in countless delays, as well as cancelled orders.

After the closure of Studebaker's factory on 20 December 1963, Competition Press reported: "Avantis will no longer be manufactured and contrary to the report that there are thousands gathering dust in South Bend warehouses, Studebaker has only five Avantis left. Dealers have about 2,500, and 1600 have been sold since its introduction."[16] This contrasted with Chevrolet which produced 23,631 Corvette sports cars in 1963.[17]

The iconic Avanti name, tooling and plant space were sold to two South Bend, Indiana, Studebaker dealers, Nate Altman and Leo Newman,[18] the first of a succession of entrepreneurs to manufacture small numbers of Avanti replica and new design cars through 2006.

Footnotes

  1. ^ a b c Hendry, Maurice M. Studebaker: One can do a lot of remembering in South Bend. Pennsylvania: Automobile Quarterly. pp. 228–275. Vol X, 3rd Q, 1972. 
  2. ^ 1963-1964 Studebaker Avanti at HowStuffWorks.com
  3. ^ "1963-1964 Studebaker Avanti" by Auto Editors of Consumer Guide, 17 December 2007
  4. ^ "Studebaker Avanti". ultimatecarpage.com. http://www.ultimatecarpage.com/car/1059/Studebaker-Avanti.html. Retrieved 2009-10-25. 
  5. ^ a b c d The Production of the Studebaker Avanti at HowStuffWorks
  6. ^ Seattle Daily Times, May 6, 1962, Page 178.
  7. ^ Road & Track Road Test Annual 1963, Page 98.
  8. ^ Automobile Year, No. 10, 1962-1963, Page 117.
  9. ^ Plain Dealer, February 16, 1962, Page 30.
  10. ^ Jeffrey L. Meikle, American plastic: a cultural history, Rutgers University Press, 1995, Pages 197-198.
  11. ^ Chicago Daily Tribune, June 19, 1962, Page B9.
  12. ^ Studebaker Corporation Annual Report, 1962, Page 4.
  13. ^ Los Angeles Times, June 1, 1962, Page B1.
  14. ^ Motor Sport, May 1963, Page 321.
  15. ^ Los Angeles Times, December 16, 1962, Page L7.
  16. ^ Competition Press, Jan 11-24, 1964, Page 10.
  17. ^ Competition Press, Feb 22-Mar 6, 1964, Page 5.
  18. ^ Chicago Tribune, August 28, 1964, Page C7.

See also

Further reading

External links